⁉️ What is Cryptoverse?

PROJECT OVERVIEW

Background

Cryptoverse is a new platform designed for individuals seeking information about the cryptocurrency world. Users can access various courses covering different aspects of the crypto industry. Despite the increasing interest in cryptocurrency investment, many people lack basic knowledge about it. Cryptoverse aims to address this gap by providing comprehensive educational resources within a single platform.

PRODUCT & UI/UX DESIGNER

My role

UX research, ideate phase (paper & digital wireframes), testing low-fidelity prototype with real users and finally - high-fidelity prototype.

THE BEGINNING

Problem

Many Americans are interested in cryptocurrency investment but lack sufficient knowledge about the cryptocurrency market.

THE BEGINNING

Solution

I designed a comprehensive platform where users can access cryptocurrency courses and receive guidance from industry professionals.

💫 Design process

🔍 Who is the user? What he wants?

💞 EMPATHIZE

Research findings

Currently invested in the stock market

Have more than 6 free hours for studying

12 Women and 12 Men

Have 1-2 free hours a week for studying

Willing to pay for a Cryptocurrency E-learning platform

Swipe me! 👉

💞 EMPATHIZE

24 men and women answered questions...

How much time do you have to spend on studying?
Are you invested in the stock market?
Are you invested in the Cryptocurrency market?
What would make you avoid investing in Crypto?
Would you use a platform which teaches you how to invest properly in Cryptocurrency?
Were you willing to pay for this kind of service?

Ages: 18-45

💞 EMPATHIZE

User persona

Based on research findings, I created a user persona highlighting frustrations and lack of awareness, particularly among those in finance-related fields.

💞 EMPATHIZE

User story

Based on the Josh's persona I created a user story which focused me on the problem.

💞 EMPATHIZE

User journey map

I created a user journey map in order to understand the experience better from the user's perspective. This map represent the steps a user take to complete the task.

🧭 Navigating creative solutions

🎯 DEFINE

Problem statement

John is an economics student who needs to have a human reliable guider to help him accomplish his goals in the Cryptocurrency market and become a master at it.

💡 IDEATE

Paper wireframes

Building the structure of the product is basically the job of paper wireframes. I came up with some ideas and sketched it with a pencil and a paper and then turned it into digital wireframes, ready for a usability study.

💡 IDEATE

Digital wireframes

This low-fidelity prototype represents the main user flow around the app. I made sure to stick to the user pain points and needs while designing this flow. Digital wireframes help a designer make right decisions about the final product with a usability study, which is the next chapter of the project.

🛠️ Shaping experiences through testing

🧪 TEST

Usability study overview

I conducted one round of unmoderated usability study, in order to check the main user flow in the product. I defined some core tasks and tested it with real potential users.

🧪 TEST

Study details

Questions:

How easy is for the user to find the course he is currently learning in the product? 
What does the user feel while learning a course? 
How long does it take the user to manage his payments? ‍
How long does it take the user to manage his subscriptions?

Participants:
🙋‍♂️🙋‍♂️ 🙋‍♀🙋‍♀🙋‍♀
21-38 years old

Methodologies:

Unmoderated usability study.
Users were asked to perform tasks on a low-fidelity prototype.
15 minutes per participants, in USA, remote.

🧪 TEST

Insights identification

Based on the theme that some users wanted to see full courses list the product offers, an insights is I should create another page for full courses list.
Based on the theme that most users found the course they are currently learning, an insight is that I should keep focus on improving the experience of this page.
Based on the theme that some users couldn't manage their payment methods by themselves, an insight is that I should add a small explanation in this page.