Where Design Meets Business Thinking

At 14, I taught myself Photoshop and started offering design services - logos, graphics, whatever came my way. Within a year, I was deep into UI UX and web design. It wasn't a career plan. I was just obsessed with planning and building things.

That early start shaped everything. I didn't learn design in a classroom, I learned it by shipping things for real people with real problems. And because I was always the youngest person in the room, I had to earn credibility through the work itself.

Over the past decade, I've collaborated with founders, CEOs and product teams across fintech, security, crypto, marketing, customer experience, e-learning, events, IOT and more. Each project pushed me further beyond pure design. I found myself asking questions about business models, market positioning and conversion - not just colors and spacing. I became the person who does whatever the product needs: research, strategy, QA with developers, business model thinking, pitch deck contributions.

That's the way I like to work - with full context and full ownership.