Credit24
Redesigned the loan application form and a full website to build user trust and guide applicants confidently through the loan journey.
At a Glance
I was responsible for redesigning the loan application form and website's UI using the existing brand identity. I focused on creating a clean, modern look and worked closely with the developer to ensure a smooth and responsive implementation.
UX design for a loan application flow and UI implementation from brand guidelines, front-end QA audit and full Figma prototype.
Smarter, smooth and friendly application form that drives conversion for interested users from mobile and from desktop.
Challenge
Credit24's existing website failed to inspire trust - outdated visuals, cluttered layouts and confusing messaging undermined the brand's credibility at the exact moment users needed confidence most. Without clear visual hierarchy or guided navigation, potential borrowers struggled to understand the loan process, leading to high drop-off rates and poor conversion.
Process
Results
What I Did
First, I gathered the brand guidelines from the graphic designer, started a small competitor research and reference seeking in order to understand Israeli Fintech best practices and design trends. Then I defined the tone and started ideating sketches for the application form, until I closed the whole website with a fully functional prototype that was sent to developer for build.
Personas
"I just need the money quickly without jumping through hoops - I don't have time for paperwork and waiting games."
- • Get approved for a loan quickly without a complicated, bureaucratic process.
- • Clearly understand the terms and repayment plan before committing.
- • Complete the entire application from her phone without needing to visit a branch.
- • Most loan applications feel overwhelming - too many fields, unclear steps and confusing financial terms.
- • Traditional lenders take days to approve, requiring excessive documentation and follow-ups.
- • Hard to trust online loan providers when the website looks outdated and unprofessional.
Problem Statement
Working professionals seeking quick, accessible loans face a frustrating reality - complicated applications, excessive paperwork and slow approval processes that don't match the urgency of their financial needs. Without a trustworthy, streamlined digital experience, potential borrowers either abandon the process or settle for unfavorable terms.
Solution
I designed the full website and loan application form - building on the existing brand identity to create a clean, modern experience that guides users confidently through every step. The final deliverable was a production-ready Figma prototype with a complete design system, handed off directly to the developer.
Impact
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