PipTarget
A full website redesign for a crypto trading signals service - elevating the brand while preserving SEO value.
At a Glance
I was responsible for restructuring the website UX, designing a full visual revamp across 7 pages and delivering production-ready designs for Wordpress implementation.
UX restructuring, full UI redesign (7 pages), updated brand direction aligned to the crypto trading industry and developer-ready design for Wordpress (Elementor) implementation.
A redesigned web presence that better reflects PipTarget's position in the crypto trading space - driving measurable improvements in both traffic and conversion while preserving existing SEO value.
Challenge
PipTarget's existing website suffered from poor visuals and a brand identity disconnected from the crypto trading industry. While the site had established SEO value and content that needed to be preserved, the design was failing to convert visitors into subscribers - undermining the business despite existing traffic.
Process
Results
What I Did
I started by analyzing the existing site structure and the client's content requirements to ensure SEO continuity. Working from a template framework the client suggested, I restructured the UX across 7 pages and designed a completely new visual identity aligned to the crypto trading space. The final designs were delivered production-ready for Wordpress (Elementor) implementation.
Solution
I redesigned all 7 pages from the ground up - restructuring the UX, defining a new brand direction and designing every visual detail to convert visitors into subscribers. Every layout decision balanced fresh design with the requirement to preserve existing SEO value.
Impact
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