ShippingToGo
A SaaS platform that gives frequent shippers one centralized place to compare providers, track deliveries and optimize shipping costs.
At a Glance
I was responsible for leading product design end-to-end - from analyzing the client's research and defining the user foundation through to delivering a complete, production-ready website design.
User needs analysis, persona definition, problem statement, user story, full UI design and high-fidelity interactive prototype.
A responsive website that gives users a centralized personal dashboard to compare delivery options, track and manage shipments, access delivery history and optimize shipping costs.
Challenge
Users navigating package delivery face a fragmented market - with no single platform to compare providers, pricing and delivery options side by side. Without a clear way to evaluate choices, users default to familiar services regardless of cost or speed, leaving money and time on the table.
Process
Results
What I Did
I started by analyzing the client's existing research to extract key user needs and define the target persona. From there, I shaped the product direction through a problem statement and user story, then moved directly into UI design - developing a full responsive website with a personal dashboard for comparing, tracking and managing deliveries. The final deliverable was a complete high-fidelity interactive prototype ready for development.
Research Foundation
The client conducted user research prior to the project, which became the foundation for every product decision. Key findings revealed clear user priorities and behaviors.
Key Findings:
- 82% consider real-time tracking a crucial factor when choosing a shipping provider.
- 78% rank price as the most important factor in selecting a shipping option.
- 62% prioritize faster delivery over lower cost.
- 53% ship at least once a month - confirming consistent, recurring demand.
- 45% trust established providers like DHL and UPS over lesser-known alternatives.
Personas
"For my career it will help me to save the time on comparing and sending parcels."
- • Check for the best price for sending parcels.
- • See reviews for the best shipping companies.
- • Have one place to send parcels.
- • Can't trust every shipping method without any reviews or feedback.
- • Tired of making a comparison every time I want to send a parcel.
Problem Statement
Online store owners and frequent shippers need a centralized platform to compare providers, pricing and delivery speeds in real time, enabling them to make informed shipping decisions that optimize cost and efficiency for their business.
Solution
I designed the full responsive website - from homepage to personal dashboard - translating research-driven priorities directly into UI decisions. Every screen addressed the top user needs: provider comparison, real-time tracking and delivery history management.
Impact
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